Option 1 — The Callout

`Most AI newsletters tell you what happened.

Mine tells you what it means for YOUR work.

Every Friday I send "The AI Signal" — the 3 moves that actually matter that week, why they matter, and one thing to try Monday morning.

No hype. No filler. 5 min read.

1,200+ practitioners already get it. Link in bio ↓`

Option 2 — The Contrast Hook

`There are two types of people in the AI era:

Those who talk about AI → read 40 newsletters, bookmark 200 tweets, feel informed, do nothing.

Those who think WITH AI → stay selective, stay focused, ship things faster than everyone else.

I write for the second group.

Every Friday. Free. No noise.

→ tminusai.beehiiv.com`

Option 3 — The Provocation

`Hot take: 90% of AI content is just hype dressed up as insight.

I got tired of it so I built something different.

The AI Signal — one email every Friday with: • The 3 most important AI moves of the week • What they actually mean for your workflow • One thing to act on immediately

Not for AI watchers. For AI users.

Free. Link in bio.`